Our reporting and analytics tools provide actionable results to help you optimize your email marketing efforts. Gaining quick and efficient access to customer behavior insight enables future segmentation and personalized campaigns. Our reporting feature includes the following:
- Real-time, graphical reporting on message deliverability, recipient, activities and campaign-wide performance
- Real-time tracking on essential campaign data such as opens, clickthroughs, bounces and undeliverables
- Download and export reports in an Excel format
- Ability to send targeted emails to opt-ins based on their actions
- Conversion tracking that integrates seamlessly with your website to track website activity and ROI
- Centralized reporting dashboards that provide a holistic view of results across an enterprise
Key Performance Indicators
Our KPI reporting section gives you a high level overview of your campaign performance. Standard metrics include clicked/open ratio, turnover percentage, and conversions.
Deliverability Reporting
Our detailed deliverability reporting allows you to drill into the granularity of sends, delivers, and undeliverables. It also includes thorough bounce reporting that includes a breakdown by contact, content and connection.
Additional Reporting
We offer insight into dynamic reporting metrics such as friend forwards, survey responses, updates, and bounce inactivation.
Web Analytics
Our advanced Google Analytics integration and partnership with Omniture enables you to easily and effectively view your customer and prospect behavior post-campaign.
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“By keeping our lists clean and our segments fresh, Bronto has proven essential to the success of our customer loyalty program.”
Lin Peterson
Email Marketing Manager,
Great Outdoor Provision Company
