Internet Executive Declares Email Marketing a Business Critical Function
Internet Business Relies on Bronto’s Email Marketing Solution as Front Line Method for Generating Sales
Durham, NC – August 14, 2007 – Bronto Software, Inc. today announced that TheCuteKid, one of the Internet’s largest and most respected child photo contests and parent networks, will lead the next installment of its best practices webcast and podcast series. The event is scheduled for Tuesday, August 28 at 2:00 pm EST. Greg Byrnes, TheCuteKid co-founder and senior vice president, will discuss lessons learned on how to make email marketing one of the most important strategies in driving online sales.
Like many niche websites, generating repeat traffic through a dedicated user base is crucial to TheCuteKid’s bottom line. “In the Internet world, our main form of communication with customers is through email,” said Byrnes. “We have found it to be the most effective way to reach our prospects and provide them with a reason to come back to our site, whether we’re having a great sale or running a new contest.”
In fact, Byrnes and his co-founder believe so strongly in the power of email marketing that they actively engage in the process everyday, from analyzing statistics and running tests to segmenting their lists and developing actionable subject lines. This attention to detail is paying off – Byrnes reports that 50 percent of TheCuteKid’s revenue is a result of residual business from emails. Additionally, the company generated over $100,000 in revenue in less than two months using Bronto, a 30 percent jump from previous email providers.
A key factor in TheCuteKid’s email marketing strategy is segmentation – targeting customers with relevant messages based on their demographic or behavioral data. Using Bronto, Byrnes segmented his database by customers who did not open the last 20 emails sent. “Common sense would tell you to stop sending information to people who are consistently non-responsive. However, we examined the list, refined our focus, revised the subject line, and reached out again with much success.” Through that one instance of remarketing, TheCuteKid generated $1,000 in additional revenue.
Though he’s committed to the medium of email marketing, the process has not been without challenges. Before choosing Bronto, TheCuteKid worked with three different ESP’s in a matter of 18 months. With each provider, Byrnes and his team found themselves frustrated with insufficient support and mailing issues. However, Bronto’s customer service team worked diligently with TheCuteKid to resolve email issues and institute best practices, driving the strong results previously unattainable with other vendors.
Developed in response to growing customer and prospect interest in learning email marketing acceleration strategies from peers, Bronto’s monthly best practices series addresses timely topics and issues faced by many organizations. For more information and to sign-up for this month’s featured webcast, please visit http://bronto.com/best-practices.
About TheCuteKid
The CuteKid™ is one of the Internet's largest and most respected child photo contests and parent networks. The CuteKid was formed from ParentSociety.com as a source for parents to find helpful information. The site also serves as venue for parents to submit pictures of their children to be professionally judged by talent agents for a chance to win prizes, including a $25,000 college scholarship. The online baby photo contest provides a great service to many talent agents and entertainment professionals who continually seek fresh faces. For more information, visit thecutekid.com.
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